More about: Britney Spears. It's well known that Britney had a traumatic time during , from shaving her head to public meltdowns - so it was a surprise for everyone when she released the video for her single 'Gimme More', and looked nothing short of amazing in it. It turns out that we have make-up artist Mikal Sky to thank for that, and Britney didn't exactly make it easy for her. Sky spoke to the website Money Making Makeup Artist about working with Britney, revealing the the singer actually tried to sabotage the entire shoot, completely ignoring any input from the director. Sky said: "One of the defining moments of my career was working with Britney. She had just shaved her head and was getting a nothing but bad press. So, what we got was her dancing on a stripper pole with her friends. However, it wasn't all bad - Sky went on to add: "It was an honest and playful performance during a very rough time and I am proud of how gorgeous she was. She has opened a lot of doors for me," Sky explained.
It was released on August 31, , by Jive Records. The song opens with an intro in which Spears utters the phrase "It's Britney, bitch". The track closes with a speak-sing outro by Danja. The song received praise from critics and peaked at number three on the US Billboard Hot , becoming her second highest-peaking single at the time. It also peaked at the top of the charts in Canada, also charting with top-five positions in 14 countries overall.
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It was released on September 27, by Jive Records as the lead single of the album. The song opens with an intro in which Spears says the phrase "It's Britney, bitch". It features racy lyrics, that although they appear to be about dance and sex, are a reference to the public's fascination with Spears's private life. Musically, "Gimme More" is an uptempo dance-pop song with breathy vocals and influences from other genres, such as electro and funk. The track closes with a speak-sing outro by Danja.
The biggest structural change to the video comes at its beginning and end. In the official cut, Spears sits at the bar in a blonde wig and watches herself take the strip club stage. We see her get out of bed in the morning and walking down a Los Angeles side street, presumably on her way to her gig on the pole. The blown out neon light effects that gave the original video a particularly seedy feel are less prominent here. In their place we get shots that linger on Britney as she bumps and grinds on a striper pole alongside backup dancers in a leather vest, fishnets and ill-fitting booty shorts. Another change comes into play at when Britney loses the vest. When Britney was shooting this video, we remember the press being whipped into a frenzy over reports that she would bare almost all.