It's been nearly four decades since our best and brightest stars first made the jump from our stereos to our televisions, changing the course of popular music in the process. In the course of that time, music videos have come to define what we love and remember about our favorite artists as much as anything short of the music itself -- creating icons, reinventing careers, sparking imaginations and inspiring untold millions of Halloween costumes worldwide. On the verge of this Sunday's Aug. Here is our list of the artists who have made the music video eternal, with a YouTube playlist of videos from all the artists available at the end. The gory, heart-wrenching clip, where Balvin gets into a fatal car accident while on his way to the hospital to see his newborn, raises awareness about texting and driving. Despite hinting to Billboard in that he might cut a new deal with YouTube, so far none of his official videos can be found on the site.
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99. Ghostemane, "Gatteka"
You know why? Also, " best music videos " is a somewhat valuable search phrase that, over the course of an entire year, pays off with loads of clicks and, probably, some passive revenue from Google ads. But that's a side of the business I don't deal with, so perhaps I should shut my mouth and make content. Everyone lives to serve the algorithms now, so get on board or get off the internet! While the nature of online video production and consumption may have changed, what's stayed the same is plenty of artists and directors continue to collaborate on music videos that deserve your attention. Here are the finest the medium has to offer, so check back regularly or every day, just make sure you close and reopen your browser! In it for the music?
100. Missy Elliot, "Throw It Back"
Each week, Vulture highlights the best new music. Listen to them all. As the days grow dark and short and long drawn-out baths are the reward for a year of toil, the warmth of an acoustic paean to a dream of everlasting togetherness can fill a cold space with hope and the desire to recuperate for another trip around the sun. Melancholy, as a concept, is incredibly pervasive in the music we listen to. Dan Snaith, as Caribou, has perfected a sad-on-the-dance-floor strain that manages to celebrate love even as it laments the more painful aspects of it. Laying alone in your mistake.
A byproduct of the streaming era, both in terms of numbers and resources, has been the resurgence of the music video. The biz is in a boom time, and artists are channeling an increasing amount of their creative energy into their visual footprint. The results can be lewd, controversial, empowering, silly, and surprising. The playbook only requires that you stand out. Ariana Grande went total glitz and glam for the music video for her No. Seven-inch heels?