Sponsored content allows you to share your message with Linkedin members beyond those who are following your company. The one distinction is that it is labeled as sponsored content so as not to be deceiving to those reading it. You can add Linkedin Lead Gen Forms to your sponsored content to display a call to action button to collect qualified leads from people who read your content see image above. With Lead Gen Forms you can invite people interested in your event to sign up through a form on Linkedin to receive tickets. It is the ideal tool to deliver highly personalized messages and boost conversions.
Types of LinkedIn ads
LinkedIn ad specs
This is your guide to all the different types of LinkedIn Ads you can use to grow your business, how to set them up, and how to maximize their performance. LinkedIn ads can help your business reach a powerful professional audience. Not only are LinkedIn members influential, they also have two times the buying power of the average web crowd. In addition to sharper targeting options, the platform made the switch to objective-based advertising. That means advertisers can now run campaigns around clearly defined goals, such as brand awareness , lead generation , or engagement. There are three different formats available for Sponsored Content ads: single image, video, and carousel. Pro tip: Hootsuite users can promote Sponsored Content from within the Hootsuite dashboard. The Hootsuite Academy video below provides step-by-step instructions on how to do it. But they still look like a regular LinkedIn post. Why is this an advantage?
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With million users , and 63 million of them in decision-making positions, LinkedIn could be a powerful platform to reach millions of people in your industry. And the best part? A huge portion of your target audience is in a position to make executive decisions about what purchases their business makes. So read this LinkedIn ads guide to get a better idea of what the platform has to offer and how you can use it to get more leads. Start by signing into the LinkedIn Campaign Manager. The LinkedIn ads manager is where you can manage your LinkedIn advertising campaigns. Enter your account name and select your currency. Next, choose the objective for your ad campaign. Do you want more people to become aware about your business? Perhaps you want to attract more website visitors.
Stats show that the professional networking platform is effective. Running ads on LinkedIn is also highly efficient. Today, you can use objective-based ads. These include:. Targetting has always been a touchy subject for advertisers. The fear of not getting a large enough audience or the right audience for your ads can lead to poor quality lead or too few to generate ROI. LinkedIn compensates by offering a strong set of targeting options. You can target by:. Target members according to where they live or locations they visit.