By Josh Kosman. But events could get awkward as the company faces increasing scrutiny over its business model, according to insiders close to the process. When Casper was founded in , it hired Atlanta-based manufacturer Elite Foam to crank out the foam mattresses it designed. Casper later added a Boston-based manufacturer to accelerate growth. Leggett also makes springs for Sealy, Serta and Simmons — all of which are far bigger clients, a mattress industry source noted. Still, the relatively small pool is a sign that Casper may struggle to cut its manufacturing costs in the future, sources said.
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Casper, the online mattress seller that filed for an IPO last week, would prefer to find a buyer than go public, Scott Galloway told Kara Swisher on the pair's Pivot podcast this week. Add to Chrome. Sign in. News Break App. TechCrunch 3d.
NYU professor Scott Scott Galloway, the bestselling author and well-known tech-industry pundit, is a professor of marketing at New York University 's Stern School of Business. The following is his recent blog post in full, republished with permission. Add to Chrome. Sign in. Home Local Classifieds. News Break App. AdWeek 24d. But those conversations may not be as productive as critics to those platforms hope they will be, Apple is one of four tech giants due to be grilled by the House Judiciary Committee — alongside Amazon, Facebook, and Google — and Galloway is well-qualified to discuss the antitrust issues around all of them ….
Hubert Burda Media. Casper, the online mattress seller that filed for an initial public offering last week , would prefer to find a buyer than go public, Scott Galloway told Kara Swisher on the pair's Pivot podcast this week. Casper boasts a strong management team and has built a strong brand, targeted an industry ripe for disruption, and tapped into growing consumer interest in getting better sleep, Galloway said. However, its losses are hard to justify given it's not growing explosively and isn't a technology company benefiting from major scale or network effects, he added. Finding a buyer for the business is a better option than pursuing an IPO, Galloway said. When Casper's bosses asked him for guidance two years ago, he said that he told them, "I have three pieces of advice: sell, sell, and sell. His advice remains the same today: "Get out, sell to an old company trying to find Botox to look younger. Casper's biggest challenges are fierce competition from other online mattress retailers such as Purple and Nectar, and the lack of barriers to others entering the market, Galloway said.