No more ingrowns, better body confidence, and other full-bush health benefits. For years, the trendiest pubic hair style was a trimmed or bald bush. But we've noticed a recent uptick in the number of women who've tossed out their razors and waxing kits in favor of letting things go au natural down below.
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A nationally representative study out of the University of California, San Francisco found that nearly 84 percent of the 3, women surveyed had groomed their pubic hair, and 62 percent had removed it all at least once. Shaving with a nonelectric razor was the most popular method of grooming, followed by trimming with scissors and shaving with an electric razor. Even the current natural-is-beautiful, pro-body-hair movement is a cultural product and one that tends to focus on the hair of cis white women , at that. Women and femmes are far from a monolith, however.
Beauty standards about pubic hair have come a long way in the last few years. Once viewed as taboo, having anything other than a Brazilian is finally losing its stigma. To wit: Just last month, a razor brand debuted ads that actually show female body hair in them, a first for the industry. Its normalization is in no small part helped by the celebrities who aren't afraid to open up about their grooming habits in interviews and on social media. Shave, wax, trim, do nothing —the point is, the choice is yours.
After showing female body hair in a groundbreaking campaign last year , razor brand Billie is back with another video celebrating women in their au naturel state. And this time around, they're taking things one step further to focus on pubic hair. Like many razor ads, the brand's new video portrays a group of women rocking their summer finest at the beach and by the pool. But then you realize the models are sporting pubic hair in a range of lengths. Titled " Red, White, and You Do You ," the video comes on the one-year anniversary of its game-changing Project Body Hair campaign, tackling the idea that a beach body always equals a hair-free body. While some women shudder at the thought of an unkempt bikini line, Billie wants to encourage consumers to embrace their body hair in all its forms, including pubic hair. For the last years, the idea of women's body hair was so taboo that we have been seeing commercials where razors shave completely hairless skin, and the entire shaving category refused to show it," Gooley said. The brand partnered with Ashley Armitage, who also directed the original Project Body Hair, for the video, and she was excited to spread such a body positive message for a second time. This summer, we want people to stress less about their appearance and spend more time feeling confident and having fun outdoors.