The power of fans
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Their experimentation with different styles and genres of music and integration of foreign musical elements helped reshape and modernize South Korea's contemporary music scene. Modern K-pop "idol" culture began with the boy band H. The term "K-pop" became popular since the s. The first known use of the term K-pop occurred on Billboard in the October 9, edition at the end of an article titled "S. Cho himself, however, is not sure if he coined the term, since some articles stated that the word 'K-pop' was already being used by the music industry insiders, even though he had never heard it personally. Although K-pop generally refers to South Korean pop music, some consider it to be an all-encompassing genre exhibiting a wide spectrum of musical and visual elements. Management agencies in South Korea offer binding contracts to potential artists, sometimes at a young age. Trainees live together in a regulated environment and spend many hours a day learning music, dance, foreign languages, and other skills in preparation for their debut. This "robotic" system of training is often criticized by Western media outlets.
K-pop fans are using the same social media tactics they employ to support music stars for social justice activism. Amid Black Lives Matter protests in the United States, K-pop fans are being hailed as a new force in politics and social justice. Fans of Korean pop music are not usually associated with online activism.